Federal Judge Denies Novo Nordisk's Bid to Block Lilly's Zepbound and Mounjaro Ads, Finding No Irreparable Harm
U.S. District Judge Zahid Quraishi in Trenton, New Jersey refused on October 26, 2026 to issue a preliminary injunction against Eli Lilly's ads for Zepbound and Mounjaro, which Novo Nordisk sued over in July for comparing higher doses of Lilly's drugs with lower doses of Wegovy and Ozempic, Reuters reported. After a two-day hearing in late August, the judge found Novo had not shown the ads hurt its sales, goodwill, or clinical reputation, noting its prescriptions stayed stable from April to July and that money damages could cover any harm. He did not decide whether the ads are false or misleading; Novo said the litigation continues, and Lilly, which denies wrongdoing, said it was pleased.