OMI Wellbeauty Launches Hair Growth Peptides Built Around Intermediate Filament Peptide (IFP), Clinical Study Shows 47% Less Shedding at 90 Days
OMI Wellbeauty (founder Naomi Whittel) launched a Hair Growth Peptides supplement line in May 2026, anchored by the Intermediate Filament Peptide (IFP) — a bioactive peptide formulated to support keratin networks in hair follicles and collagen IV production at the root. The double-blind, placebo-controlled 90-day clinical study reported 47% reduction in hair shedding with no significant side effects. The launch sits alongside Neurogan's 2% GHK-Cu body care and Auro Wellness's copper-tripeptide serum as part of the cosmetic and consumer-supplement peptide wave that has been accelerating into the July 2026 PCAC meeting. Unlike compounded peptides, OMI's product is a dietary supplement — not an FDA-approved drug — but the clinical-evidence framing distinguishes it from the broader unregulated peptide-supplement market.