Novo Nordisk Adopts 'Novo' as Its Day-to-Day Name With 'Lasting Health Starts Now' Platform and 'The Novo Way' Culture Framework
Novo Nordisk announced on Monday, September 14, 2026 that it will use 'Novo' as its day-to-day company name, while Novo Nordisk A/S remains its legal name. The rebrand introduces the platform 'Lasting Health Starts Now,' an updated version of the Apis bull logo, and a culture framework called The Novo Way, built on customer obsession, competitiveness, clarity, and care and integrity. CEO Mike Doustdar said healthcare "must become more responsive, relevant and easier to fit into everyday life." The company said it would present more detail on its strategy at its Capital Markets Day in London on September 21, 2026.