ECO 2026 closes in Istanbul Friday with the obesity-pharmacology narrative reorganized around two themes: chronic-disease maintenance (SURMOUNT-MAINTAIN + ATTAIN-MAINTAIN dual publication; EASO first-line framework with complication-specific algorithms) and access economics (generic semaglutide patent expiries unlocking a $28-140/person-year production-cost floor by year-end). The SURMOUNT-MAINTAIN paper formalized in The Lancet on May 14 included a framing the daily press picked up: patients on maximum-tolerated tirzepatide are 7x more likely to maintain weight loss versus stopping treatment, and the 5 mg step-down arm is 4x more likely than placebo. A medRxiv preprint from March synthesized API shipment data and projected generic injectable semaglutide at $28-140/person-year and oral formulations at $186-380/person-year — numbers that, paired with the Lancet 'Making Treatment for Obesity More Equitable' editorial, support a working thesis that 84% of the global obesity burden could be reached by end-2026 if device patents and policy coordination fall into place. Hims & Hers closed the week down ~13% post-Q1 print as gross margin compression from the compounded-GLP-1 wind-down landed harder than analysts expected; Motley Fool's May 14 take framed the dip as a buying opportunity, while JPMorgan trimmed its target. On the non-GLP-1 side, Crinetics' May 7 Q1 print disclosed pivotal CAREFNDR Phase 3 first-patient randomization for paltusotine in carcinoid syndrome and a planned Q2 2026 initiation of the seamless Phase 2/3 atumelnant trial in ACTH-dependent Cushing's syndrome; the company also licensed an early preclinical GH receptor antagonist from Ohio University. The Precision Peptide Company signed a strategic marketing deal with Mixed Martial Arts Group Limited on May 8 covering BPC's peptide line across MMA's 800-gym network. ASCO 2026 abstracts drop in six days (May 21) with the peptide oncology slate centered on Bicycle, Avacta, Pfizer, BioVaxys, BriaCell, and the Crinetics SST2 NDC program. Final-day ECO 2026 sessions on tirzepatide maintenance and EASO algorithm implementation set up the May 21 Foundayo Week 5 IQVIA tracker as the next inflection point.